The impact of out-of-home (OOH) marketing on the Saudi market today is considered phenomenal, and we are seeing significant, continued growth in this area of the business.
With the aim of raising awareness of their brands and products, various advertisers are setting foot in this field and are using brand new ways to captivate their target audience. Today it’s not enough to only be on the small screen; it is more important than ever to have your message exist everywhere. In this day and age that means producing 360-degree campaigns, which include having a presence ‘IRL’ – in real life – as well.
An important point to note is that OOH creative has been evolving ever since it firs
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