TikTok is captivating millions and transforming the way Saudis connect, create and promote businesses. The digital phenomenon has taken the realm of short-form video by storm, creating viral sensations and reshaping social media in Saudi Arabia.
TikTok started gaining significant popularity in the region around 2019, and it comes as no surprise that Saudi Arabia, a nation renowned for its tech-savvy population has embraced the platform with unparalleled fervour.
In fact, Saudi Arabia claims the crown as the global leader in TikTok penetration, with a staggering 88 per cent of the population using it.
With an ad reach rate surpassing expectations at 110 per cent, TikTok’s allure captivate
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