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Anup Oommen
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Saudi Arabia’s creatives set to capture global spotlight at Athar Festival 2025

Anup Oommen
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This year’s expanded programme introduces three content stages, an all-new talent hub, and networking activations, ensuring that attendees gain access to industry insights, skill-building opportunities and global connections.

Athar Festival Speakers

The third edition of Athar – Saudi Festival of Creativity, the largest gathering of the creative marketing industry in Saudi Arabia, is set to take place from 21-22 October 2025 at JAX District – Diriyah Biennale Foundation in Riyadh.

With an expanded format and an even greater focus on international industry collaboration, this year’s edition spotlights Saudi Arabia’s emergence as a global creative hub, positioning the Kingdom as a leading force in creative marketing, brand storytelling and innovation.

As Saudi Arabia’s creative landscape continues its rapid transformation, Athar Festival 2025 presented by Motivate Media Group and TRACCS, will enable brands, agencies, and creati


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Tags:Atharbrand storytellingcreative impactcreative marketingDiriyah Biennale FoundationfashionFuture ForwardhospitaliityIan FairserviceInfluencer marketinginnovationJAX DistrictKingdom of Saudi ArabiaLifestyleLuxurymedia distributionMohamed Al AyedMotivate Media Grouppremium experiencesRiyadhSaudi ArabiaSaudi Festival of CreativityTRACCSTravel
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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