In Q4 2024, Samsung revealed its partnership with Dubai Media Incorporated (DMI) to support and sponsor the second season of X Factor Dubai, a popular singing competition, to not only highlight Arab talent, but also resonate its advanced technologies with its key demographics.
Campaign Middle East spoke to Shafi Alam, Head of Direct-to-Consumer Business and Corporate Marketing at Samsung Gulf Electronics , about how the brand has leveraged this sponsorship to build the brand and roll out an integrated marketing campaign.
Samsung’s campaign execution is being powered by two industry-leading partners. Its media strategy and implementation is handled by Starcom – Publicis Groupe Middle East
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Tags:audience engagementsBuds3 ProCheil Middle Eastconsumer sentimentDMIDubai Media Incorporatedemotional connectionsGalaxy S10 UltraGalaxy Watch7Galaxy Z Flip6Galaxy Z Fold6local talentmulti-channel campaignNeo QLED 8K TVPublicis Groupe Middle EastSamsungSamsung Gulf ElectronicsSamsung mobilesSamsung SmartThingsShafi AlamStarcomThe FrameX Factor Dubai
