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Anup Oommen
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Samsung, DDB Egypt feature Man City’s Marmoush, rapper Wegz in latest campaign

Anup Oommen
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The Samsung campaign, which is now live across digital and social platforms, was brought to life by DDB Egypt, in partnership with production agencies Good People and Ruffmercy, post-production agency Barbershop.

Manchester City’s Egyptian footballer Omar Marmoush and top-charting rapper and trap artist Wegz add a touch of stardom to the Samsung campaign.Manchester City’s Egyptian footballer Omar Marmoush and top-charting rapper and trap artist Wegz add a touch of 'smart' stardom to the Samsung campaign.

For the latest Samsung campaign titled ‘Samsung Galaxy A Series… How Smart?!’ rolled out in July 2025, DDB Egypt has brought together two icons from the footballing and music industries to highlight the various forms of ‘intelligence’ – both in and out of the spotlight – and how ‘smart’ gets even smarter when powered by the Galaxy A Series.

Manchester City’s Egyptian footballer Omar Marmoush and top-charting rapper and trap artist Wegz add a touch of ‘smart’ stardom to the Samsung campaign, proving that being smart goes beyond one definition, whether on stage, on the pitch or in life.

The campaign, which is now live across digital and social platforms, was brought to life by DDB


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Tags:AdvertisingBarbershopDDB EgyptdigitalfootballerGalaxy A SeriesGihad MansourGood peopleintelligentMan CityManchester CitymarketingOmar MarmoushrapperRuffmercySamsungSamsung campaignSamsung Galaxy ASamsung Galaxy Series ASmart+Snap Artssocial mediaThe Garage Studiostrap artistWEGZ
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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