Advertising Creative Digital Featured Marketing Media The Work

posted on Feb. 28, 2025 at 1:00 pmMar 5, 2025

Sadia shares tips to ‘Ramadan Like a Pro’ through a fun campaign

posted on Feb. 28, 2025 at 1:00 pmMar 5, 2025

The campaign centres around a 'Ramadan Playbook', filled with recipes, tips and relatable content to help people navigate the month when temptations are aplenty, patience is tested, and Day 1 of fasting is different from Day 26.

Sadia Impact BBDO OMD campaign

Sadia, in partnership with Impact BBDO, has launched its amusing Ramadan Like a Pro campaign, which is designed to make Ramadan easier and more enjoyable while positioning Sadia as a brand that enhances the entire Ramadan experience.

The campaign centres around a ‘Ramadan Playbook’, filled with recipes, tips and relatable content to help people navigate the month when temptations abounds aplent and patience is tested.

This playbook is brought to life through videos, an interactive digital campaign, as well as various online and offline promotions.

The 360-degree integrated campaign includes everything from sponsorship of prime time shows on Pan Arab and Pan Asian TV along with out-of

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Tags:Advertising Beatriz Benedetti BRF cooking partnerships digital platforms influencers marketing OMD MENA ooh advertising Out-of-home Pan Arab Pan Asian prime time shows Ramadan Ramadan Campaign Ramadan Like A Pro Ramadan Playbook Sadia sponsorships TV commercials TVCs Yara Hasan

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.