Hoda El Nazer, General Manager, MonksMonks, S4 Capital’s global, purely digital, data-driven, unitary operating brand, has expanded its footprint in the Middle East and Africa region (MEA) with the opening of an Egyptian office in Cairo.
Led by industry powerhouse Hoda El Nazer as General Manager, Monks’ new hub intends to create high-quality, high-impact and highly scalable content out of a dedicated studio for the most innovative brands both within the Middle Eastern region, such as Hilton, Google, NEOM, Humain, Etihad Airways and PIF, as well as brands outside the region such as General Motors, Amazon and Netflix.
Juanita Draude, Executive Vice President EMEA, Monks, said: “CMOs are strategy leaders in their businesses, driving growth, productivity and technology. We are committed to supporting our clients’ ambitions in the region by expanding our operations, providing scalability and flexibility to help marketers navigate the fast-changing digital landscape, accelerating consumer expectations, and the strategic use of infinite and infinitely varied assets with incredible quality.”
Previously the company’s Head of Film and Content, El Nazer brings to the role deep knowledge of creativity and craft as well as boundary-pushing innovation and use of AI to enable clients to build value and relevance in highly fragmented audience and channel markets.
El Nazer, said, “We live in a world where consumers expect brands to move with them, wherever they go. That requires adaptable, multi-dimensional creative that connects in a highly meaningful and personalised way, at every relevant touchpoint. Out of our connected content hub we offer scale that allow brands to move at the speed of culture.”
Combining this with expertise across data, media, content and technology services globally, Monks offers scaled and flexible solutions that allow brands to engage audiences in real time, drive cultural relevance and sustain long-term brand impact.
Nelly Saad, Managing Director Middle East and Africa, Monks, said, “The Middle East is moving forward fast when it comes to innovation and this requires brands to step up their marketing game. Their strategy for a multitude of diverse connections in the world, needs a partner that moves with the dynamic expectations of today, and that’s exactly what our incredible talent working with the latest technology in our new Cairo hub allows us to do.”
