Dubai’s Roads and Transport Authority (RTA) has announced that it will be introducing 4,500 new interactive screens in taxis across Dubai.
The screen will provide passengers with lifestyle, news, entertainment, offers, and promotions on the go.
The introduction follows a pilot of the in-car interactive digital screens across 250 taxis by RTA in 2022.
The initiative was launched in collaboration with the e-hailing taxi solution provider Hala and passenger experience company Binary Media.
The project was officially inaugurated through a formal signing ceremony event attended by Ahmed Bahrozyan, CEO of Public Transport Agency at RTA; Khaled Nuseibeh, Chief Executive Officer at Hala; and Santos
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