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posted on Aug. 25, 2025 at 3:53 pmAug 25, 2025

Rotana Signs breaks through a cluttered advertising space

posted on Aug. 25, 2025 at 3:53 pmAug 25, 2025

Rotana Signs’ Chief Revenue Officer Edmond Bouez discusses opportunities within digital out of home and talks about trends to keep an eye out for in this exclusive interview with Campaign Middle East.

Edmond Bouez, Chief Revenue Officer, Rotana Signs.

Edmond Bouez, Chief Revenue Officer, Rotana Signs.

Q: Looking back at more than 17 years of experience in the media and marketing industry, what are the key junctures that defined your journey and led you to becoming the leader at Rotana Signs that you are today?
Edmond Bouez: Looking back, I cannot pinpoint just one or two defining moments. My leadership has really been shaped by the many challenges, lessons and opportunities I had along the way. Having been fortunate enough to learn from inspiring mentors, talented team members and clients from a wide range of sectors, I also experienced many of the industry’s transformations.
From the rise of digital in the early 2000s, to the gradual move away from traditional formats, and now the exciting

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Tags:Advertising billboards Burj Rafal content contextual digital channels digital media Digital out-of-home Edmond Bouez Kingdom Tower marketing media media mix Out-of-home relevance Rotana Signs Saudi Arabia Saudi focus SaudiFocus social media targeting

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.