Rotana Group, one of the region’s leading media companies, has partnered with the Media Rating Company (MRC), which will see Rotana Group adopting of the KSA TAM system, a tool for audience measurement and media performance analysis.
The KSA TAM system is a data integration solution that provides granular insights into audience behaviour. The system tracks viewership during regular hours, prime time, and special slots, offering minute-by-minute analysis of audience engagement with programmes and ad performance. By ranking channels based on audience share and viewership, it empowers advertisers to optimise their media strategies effectively.
Advertisers will gain valuable insights th
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