Not all regional work at Cannes is always strictly regional.
For example, production house Good People was credited for a Social and Influencer Gold Lion this year with the film “Be a Follower” for Diesel, which it produced for Publicis Italy. Local talent helped win Gold there, but the Lion will be going home to Milan not Beirut.
Another pair of prizes that you won’t see on the lists of regional winners are the Lions won by Ikea UAE for its ‘Real Life’ series. The campaign won a Silver in the Industry Craft category and a Bronze in Outdoor. It was carried out by Publicis Spain In Madrid.
That’s not as random as it might sound. At the end of last year, Juliana Paracencio moved fr
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