Rixos Hotels has revealed details of its ‘Pinktober’ campaign in partnership with Lululemon, and Majlis Al Amal, by Al Jalila Foundation, which aimed to raise awareness, support those affected, and encourage early detection of breast cancer through the month of October.
The campaign, which was executed in-house by Rixos The Palm Dubai Hotel & Suites’ dedicated marketing and events team with strategic collaboration with Lululemon and Al Jalila Foundation, featured a series of wellness events across four of its luxury properties. This included ‘Yoga for a Cause’ and the ‘Ride with Rixos’ cycling event.
Revealing details of the partnerships and the campaign rollout in conversation with
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