By Amardeep Devadason
Amardeep Devadason, senior vice president and head, global brand solutions, RRD GO CreativeTM, APACWith one of the fastest tech adoption rates in the world, a growing middle class and with people under 30 comprising 55 per cent of the population, the Middle East and North Africa (MENA) region is a happy hunting ground for marketers. The evolution of Web3 and the increasing influence of Gen Z on brand communication have upended the way companies connect with their customers, especially in the latest frontier for marketing – the metaverse.
Recent estimates suggest that the metaverse could add $3
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