According to a study, approximately 92 per cent of people who visit your online shop for the first time are not ready to purchase your product or service. Even though they might be interested in your product, they are still not ready to convert straight away.
This is where retargeting comes in to help you convert interest into business.
There is a traditional theory that customers require up to seven touches with a brand before they buy. However, digital advertising has evolved, and some marketers believe the number is now much higher, which makes it even harder for brands to bring back those potential clients.
Retargeting, also known as remarketing, is a digital marketing tool that
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
