Mohamed Torki, chief marketing officer at HSA group
Yemen, often described as the world’s most humanitarian crisis on Earth, is known to many as a war zone, tough living conditions and a concentration of many problems. On the other side, it’s home to more than 30 million Yemenis and a country with fabulous history. For so long, building brands has been ignored given the country conditions. One company decided to invest into the future and build true meaningful brands to the Yemeni consumers.
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