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Review of 2020: Black lives take centre stage

As part of Campaign's 'Not Normal' series of essays about 2020, we look at how after years of platitudes about racial inequality in the ad industry, the Black Lives Matter movement seems to be driving positive change at last.

By Gemma Charles

The banners might now be gathering dust and the debates may have cooled but there’s a feeling that the reckoning on race that took place in 2020 will leave an indelible print on the years to come.
It started with the brutal killing of yet another black man, George Floyd, at the hands of the police on 25 May. But something was different this time. Was it the abundance of disturbing video footage – where he heartbreakingly called out for his mother – that made this incident in Minneapolis more visceral than the countless other injustices? Or that a world in a standstill, already at a low ebb due to Covid, had the space to absorb, process and then react to it?
Whate


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