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posted on May. 13, 2025 at 9:20 amNov 19, 2025

CMO Round Table: Marketers call for collab on education, trust and change management

posted on May. 13, 2025 at 9:20 amNov 19, 2025

Here’s an in-depth wrap-up of Campaign Middle East’s CMO Round Table, powered by Publicis Groupe Middle East, which brought 12 retail media veterans together for a knowledge-sharing and community-building exercise.

Some of the Middle East’s top retail media marketers have reached a consensus that the industry needs to prioritise trust, education, change management and tech integrations, while increasing its focus on artificial intelligence (AI)-shopping agents, the untapped power of first-party data, and effectiveness across on- and off platform channels.

Campaign Middle East’s recent Market Minds CMO Round Table event titled ‘Ready for a Retail Revolution?’, presented by Motivate Media Group in partnership with Publicis Groupe Middle East, witnessed 12 retail media industry veterans gather for a knowledge-sharing and community-building exercise

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the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.