Sitecore, a digital experience management software, announced that 89 per cent of customers in the UAE, and 91 per cent of customers in the Middle East and North Africa, have become digital converts since the pandemic and want to keep buying everything online.
The research, conducted by YouGov MENA, surveyed more than 650 IT decision-makers across 12 countries in the Gulf Cooperation Council, the Levant, and Egypt.
Boosted by the stay-at-home economy of Covid-19, the Middle East’s e-commerce market reached USD 12.1bn in 2020, representing 53.8 per cent year-over-year growth, according to a recent report by MarketLine. Electronics and retail accounted for USD 5.2bn or 42.5 per cent of
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