Reprise, IPG’s global performance marketing agency, announced the appointment of Vincent Spruyt as global chief AI officer, effective immediately. Spruyt will lead the newly formed artificial intelligence (AI) group as well as the agency’s established team of analytics experts.
Under Spruyt’s leadership Reprise will develop new tools and approaches that harness the power of the latest AI techniques to help clients optimize their media budgets, streamline their customer experience and orchestrate the content they develop for customers along the customer journey. The team also will develop new AI solutions for Reprise Commerce, the company’s dedicated e-commerce group.
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