Terry Kane, Managing Director – Middle East & Africa, The Trade Desk on data-driven advertising in luxury retail.
In luxury retail, brand integrity and consumer trust are paramount. This often translates to a very high need for control about where advertising appears with a strong focus on quality ad environments that deliver relevant reach.
Ironically, this means that often more traditional advertising channels are being chosen in favour of data-driven ones, although the very nature of applying data to advertising can offer exactly the level of control and transparency that luxury advertisers want.
It’s time f
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Tags:accountabilityattributionConnected TVcontroldata-driven advertisingdigital channelshigh quality channelsMarketersmedia buyingomnichannel approachpersonalised engagementplatformspremium placementsprogrammaticprogrammatic advertisingPublishersReachrelevancereportingTerry KaneThe Trade Desktransparencytransparent measurementtrust
