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Region’s PR industry must reskill for the new opportunity in ESG communications: #PRovokeMENA Summit

The fourth annual PRovoke MENA Summit ‘A New Middle East Narrative: A Manifesto for Change in PR,’ was moderated by Sunil John, president – Middle East of BCW and founder of ASDA’A BCW, explored the need for the PR industry to adapt to a profoundly changed media and economic landscape.

The Public Relations industry in the Middle East must reskill and upgrade its competencies to embrace the fast-growing trend of environmental, social and governance (ESG) communications, observed the opening panel discussion of the fourth annual PRovoke MENA Summit.
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Under the theme, ‘A New Middle East Narrative: A Manifesto for Change in PR,’ the discussion, moderated by Sunil John, President – Middle East of BCW and founder of ASDA’A BCW, explo


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