Over the past year, there has been a growing demand for stories that emphasise local and regional experiences. And this trend is not just reserved for blockbusters or Netflix series – it extends to content that hits closer to home.
Brands are increasingly eager to tell human-centred stories: tales that focus on the people behind the scenes, the backstage moments, and the genuine impact their brands have on individuals.
The data supports it: when human-centred, content garners as much as eight times more engagement than content tailored for human needs. Storytelling, individual experiences and relatable content generate 30 per cent to 40 per cent more engagement in likes, comments and shar
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