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Reframing hospitality in the metaverse

As the metaverse continues to captivate imaginations and revolutionise various industries, the hospitality sector finds itself at the forefront of this transformative journey – should the hospitality sector embrace the metaverse?

Ever-evolving technology and increased digitalisation and are shaking up the global hospitality scene, while the metaverse, an emerging digital world powered by 3D, virtual reality and augmented reality technologies, is bound to open-up all sorts of new ‘try before you buy’ experiences for the future.

This revolutionary concept allows us to explore new experiences, without even stepping out of our homes.

While physical travel will always hold its allure, t


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