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The case for in-person brand-led engagements

KROHNE’s Jonathan Ashton reflects on a customer workshop in Iraq

Last week in Basra, Iraq, our KROHNE customer workshop set a new benchmark for how businesses and clients engage in the oil and gas sector.

The event not only showcased the potential for industry advancements but also reaffirmed the irreplaceable value of face-to-face interactions.
Closer collaboration: the human touch
Studies have consistently shown that in-person meetings, as opposed to remote interactions, are far more effective in building trust and fostering collaboration.

According to a study by Harvard Business Review, 95 per cent of participants believed that face-to-face meetings are key to successful long-term business relationships.

The goal for our time in Basra was no exception. The tactile nature of the e


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