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Redefining the brand perspective on blockchain and Web3 

Brands that fail to recognise blockchain's potential as a medium risk being side-lined in the digital age, says Capital Block's Tim Mangnall

Image source: Binance

In the rapidly evolving digital landscape, Blockchain and Web3 are emerging as transformative mediums that brands can no longer afford to ignore.

Capital Block is a specialist Web3 sports marketing agency based in Dubai. We help guide innovative sponsor brands such as Binance and Tezos to leverage new value from their partnerships with global icons like Cristiano Ronaldo and McLaren Racing.

Instead of viewing blockchain as just another tech trend, we see it as a powerful medium—a tool that can extend and amplify a brand’s marketing efforts.

The prevailing market perspective on blockchain


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