posted on Aug. 06, 2024 at 11:01 amAug 6, 2024

Record breaking Lay’s sculpture in the UAE

posted on Aug. 06, 2024 at 11:01 amAug 6, 2024

The new record was made to highlight the brand's new packaging and healthier recipe, says PepsiCo AMESA's CMO, Karim ElFiqi.

Lay’s breaks the Guinness World Record for tallest crisp packet sculpture

Self-titled the ‘Best Ever Lay’s,’ the globally recognised potato snack brand broke the Guinness World Record for the tallest crisp packet sculpture early last month.

PepsiCo rolled out new packaging for the global potato crisp snack brand, along with a revamped recipe. To celebrate this, the brand partnered with local retail chain Carrefour to unveil a 4.017 metre tall structure solely made up of Lay’s crisp packets.

The record was set in Dubai’s Ibn Battuta Mall on Thursday, 6 June, 2024.

Breaking and setting new Guinness World Record

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the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.