fbpx
BrandsFeaturedNews

Record breaking Lay’s sculpture in the UAE

The new record was made to highlight the brand's new packaging and healthier recipe, says PepsiCo AMESA's CMO, Karim ElFiqi.

Lay’s breaks the Guinness World Record for tallest crisp packet sculpture

Self-titled the ‘Best Ever Lay’s,’ the globally recognised potato snack brand broke the Guinness World Record for the tallest crisp packet sculpture early last month.

PepsiCo rolled out new packaging for the global potato crisp snack brand, along with a revamped recipe. To celebrate this, the brand partnered with local retail chain Carrefour to unveil a 4.017 metre tall structure solely made up of Lay’s crisp packets.

The record was set in Dubai’s Ibn Battuta Mall on Thursday, 6 June, 2024.

Breaking and setting new Guinness World Record


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.