Former US President Donald Trump is in the firing line in a digital out-of-home campaign by dairy-free milk brand Rebel Kitchen.
The ads shift from a seemingly-innocent sentence about product superiority to a pointed message directed at the former president, for example “for coffee, Rebel Mylk trumps dairy” promptly shifts to declare “F off Trump”.
Another ad, which initially reads “Nothing trumps a nice glass of milk”, fades to revealing the sentence “Trump’s an ass”.
.@RealDonaldTrump *really* wouldn’t like our new ads… luckily he’s never going to see them on here ? pic.twitter.com/dHzuWr77v2
— Rebel Kitchen (@rebel_kitchen) January 11, 2021
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