While running an upper funnel campaign reach and frequency has been debated for a long time.
However, most tools have fallen short of helping with the issue. It is a well known fact that the frequency caps on DSPs do not work. Let’s dive into the matter in detail.
How frequency capping optimises your programmatic advertising ROI
It’s all about mastering the art of being “just right”, setting up the right frequency of your ad in the programmatic advertising platforms.
It’s pretty much the Goldilocks rule of programmatic advertising, ‘Not too few, not too many’. Frequency capping in programmatic makes sure the advertisers achieve the balance between reach and frequency.
The prog
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