Rayna Tours has partnered with MoEngage, a marketing automation and customer engagement platform.
Founded in 2006, Rayna Tours primarily focuses on serving the UAE as its primary market, with secondary markets including India, GCC countries, the USA, the UK, Europe, and Canada.
With this new partnership, the company plans to leverage data-driven insights for personalized customer engagement, improve user experiences, and boost loyalty.
Rajkumar Gaikwad, Business Head, Rayna Tours, said: “Travel is a significant investment, and travellers seek confidence in their choices.
“Meaningful engagement, with personalized interactions and transparent information, builds trust.
“Engaging customers throughout their journey ensures their needs are met, leading to satisfaction, return bookings, and referrals.
“This is where we think our partnership with MoEngage will be fruitful.”
Using MoEngage’s platform, Rayna Tours aims to increase customer retention, drive higher booking conversion rates, and ultimately boost revenue.
“Our experience with MoEngage has been positive, empowering us to optimize engagement strategies and drive better outcomes in the travel industry.
“By leveraging MoEngage’s insights and engagement capabilities, we anticipate a measurable impact on our bottom line,” added Gaikwad.
Sweta Duseja, Director of Customer Success at MoEngage, said: “We are stoked to be the proud partners of Rayna Tours.
“The brand has always kept a customer-centric approach and with the help of our partnership, we further plan to strengthen it.”
Rayna Tours joins the growing list of 1200+ global companies across 35 countries, such as Azadea Group, Commercial Bank of Dubai, Azadea, Jazeera Airways, Alsaif Gallery, Apparel Group, Airtel, Ola, Oyo, and Mashreq, that trust MoEngage to deliver a consistent experience across multiple devices.
