Mazadak, an auction application has partnered with MoEngage, a marketing automation and customer engagement platform.
The social commerce brand caters to an audience drawn to luxury items such as cars, watches, jewellery, and jets.
Mazadak will branch out to more categories such as NFTs and real estate to address different segments. MoEngage aims to help Mazadak in engaging with both segments.
Ayman Alkhalili, Marketing Director at Mazadak, said: “While we have been serving a specific segment of individuals and B2B clients, our vision is to broaden our horizons and provide diverse options for all.
“We are committed to addressing key challenges such as personalised communication and delivering the right message to the right audience based on their preferences. This is where we believe MoEngage can play a pivotal role.”
MoEngage will help Mazadak in tracking the behaviour of the customer. By gaining insights from different customers, the auction app will be able to create accurate segments, leading to better engagement and higher conversions.
Following the integration phase, Mazadak is gearing up to implement the RFM method and other data analytics techniques to gain deeper insights into customer preferences.
Ayman Alkhalili, Marketing Director at Mazadak, said: “The transition to MoEngage has proceeded smoothly and systematically. We are well on track to complete the onboarding process by September.”
Sweta Duseja, Director of Customer Success at MoEngage, said: “We are stoked to be the proud partners of Mazadak. The brand has always kept a customer-centric approach and with the help of our partnership, we further plan to strengthen it.”
Mazadak joins the growing list of global companies that trust MoEngage to deliver a consistent experience across multiple devices and touchpoints.
These include Azadea Group, Commercial Bank of Dubai, Azadea, Jazeera Airways, Alsaif Gallery, Apparel Group, Airtel, Ola, Oyo, and Mashreq.