When you ask Mimi Nicklin, the Managing Director of RAPP Middle East & Africa, about their recent win of Metlife Insurance she beams a smile that shows that this win means more than just business to her. “When Michelle (Lee), the Marketing Director for MetLife Gulf, asked us to work on the marketing strategy and delivery of their brand in 2019, I had an unexplainable feeling that we were being handed something extremely precious” said Nicklin.
As MetLife marches into 2019 with a new agenda for the region, focusing on their improved product offerings, competitive service models and leading data led innovation, there is arguably no better time to be “in” the insurance field. “T
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