Following the announcement of Omnicom winning the Mercedes-Benz account in November 2021, RAPP MENA, which leads the regional partnership, is creating a unique marketing solution for their new client.
Mercedes-Benz was looking for a central, bespoke, all-in-one solution to support their General Distributors’ (GD) marketing activities in creative, social media, PR and even media-buy, for all relevant Mercedes-Benz business units.
RAPP MENA had to identify a saleable base solution that could service the GDs in more than 45 countries, which needed to be cost-effective and efficient. The agency and the client set up an entirely new undertaking under the name ‘GD Marketing Excellence Centre
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