Recent analysis in the Middle East & Turkey, of 400+ million installs of over 4,060 mobile apps, across shopping, finance and gaming verticals, by global attribution company AppsFlyer, has highlighted the positive impact Ramadan had on the rapidly scaling mobile app economy in the UAE.
Over the course of the Holy Month, there was a 10% increase in overall installs for shopping apps and a whopping 71% for finance apps across the region, compared to the same period last year. In line with the spike in installs, in-app spending by UAE consumers on both shopping and finance apps recorded triple-digit growth through Ramadan, indicating that mobile apps are fast becoming the preferred engagement
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