As the Holy Month of Ramadan comes to a conclusion in 2025, businesses across the Middle East and North Africa (MENA) region have been reflecting on the unique consumer behaviours and marketing trends that emerged during this period.
Ramadan, a time of fasting, reflection and community, significantly influences daily routines and consumption patterns, presenting both challenges and opportunities for marketers.
The economic significance of Ramadan in the MENA region
Ramadan is not only a time of spiritual observance but also a peak season for consumer spending. In 2022, online spending in the MENA region reached $6.2 billion during Ramadan, with a 9 per cent increase observed in 2023 and a fu
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