While the entire world was busy analyzing the Covid-19 pandemic and how the global economy was set to fall into recession, Arab Muslims, by the end of April, embarked on a spiritual journey of fasting and prayers. Traditionally, Ramadan has always stood-out as the most-anticipated month, where people gather to share each other’s company, prayers, and meals. This year, however, strict measures aimed at containing the virus, prevented families from coming together and even worshippers from visiting mosques. So, how did Arabs react to this situation? What behaviors did the restrictions trigger in them? And how were their buying habits effected?
Based on exhaustive research conducted internal
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