Everything must have ‘legs’ and ‘scalability’ and ‘stickiness’ and be holistic. It must be approved by a Himalayan-thick multiverse of blue-sky thinkers. And then you get AED 300 to pull it all off.
Except radio ads.
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Nobody cares about radio. Art directors don’t care. Client servicing doesn’t care. Clients don’t really care. The audience really doesn’t
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