When Brazilian icons Ronaldo and Kaká stepped onto the Esports World Cup (EWC) stage in Riyadh, it turned out to be more than a celebrity match up; it was a cultural inflection point, a fusion of football’s legacy with the fast-rising world of gaming, while the whole world was watching.
The sporting activation was brought to life in partnership with B-Engaged – a specialty sports marketing agency based in Riyadh with global renowned presence across the UK, US and Germany – which is known for bridging global athletes, brands, culture and gaming.
Reflecting on the experience at EWC 2025, FIFA World Cup-winning Brazilian footballer Ronaldo, commonly known in the footballing world as
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