Every business in the region is looking towards Saudi Arabia. As the kingdom decisively – and quickly – moves towards the all-encompassing Vision 2030 goals, eyes and minds that are not already actively engaged in the country are considering their next move. The country is changing at an unprecedented rate; politically, socially, culturally – every imaginable area is touched by the advancements.
Across the Saudi media landscape, the drive for change is at the forefront. One of the objectives of Vision 2030 is to develop media industries and strengthen their competitiveness internationally. In my article for Campaign’s Saudi Report this June, I looked in detail at the investments and innovations
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