Qatar National Bank (QNB) has launched a new 360-degree campaign featuring renowned Egyptian actor Ahmed Helmy.
The campaign humorously tackles the experience of receiving unsolicited financial advice from friends, family and even strangers, while positioning QNB as the trusted financial partner in an unpredictable world.
The campaign marks the third major collaboration between QNB and the creative teams at Pitch Marketing and Done Creative Company.
It showcases Ahmed Helmy as himself, navigating a series of amusing scenarios where he is bombarded with questionable advice from everyone around him.
The campaign was produced by Boomtown Productions and is their second collaboration with the client and agency. The film campaign was directed by Kean Pearce Shaw.
QNB builds momentum with a multi-platform rollout
The campaign kicked off with a series of teaser videos released on QNB’s social media channels a week prior to the official launch.
These teasers served as a prelude to the main television commercial (TVC), highlighting the humorous buildup of unsolicited advice directed at Helmy.
Once the TVC debuted, additional content followed across multiple channels, including digital, social media and on-ground activations.
On social media, the focus turned to banking security, leveraging Helmy’s comedic flair to emphasise the importance of staying vigilant against dubious advice and situations.
This approach aligned with QNB’s commitment to providing secure, reliable financial solutions to its customers.
The 360-degree campaign aims to reinforces QNB’s dedication to innovation and customer-centric solutions, making financial matters simple, secure and stress-free.
CREDITS:
Film campaign commercial title: Unsolicited Advice
Client: Qatar National Bank
Agency: Pitch Marketing and Done Creative Company
Production house: Boomtown Productions
Starring: Ahmed Helmy
Director: Keane Pearce Shaw
Executive Producer: Daniel Kilalea
Producer: Zoey Gumbs/ Kholoud Osman
Director of Photography: Thomas Hole
Photographer & Social Media Films Director/DOP: Andre Boyakov
Post Producer: Mannu Singh
Editor: Neda Shair
VFX Supervisor & Visual Effects: Jamie Watson & Heckler
Colourist: Fergus Rotherham
Music Composition & Sound Design: Luis Ortega González at Isilik Studio
Pitch Marketing:
Oxana Belyaeva – Managing Director
Arif Zeyn – Managing Partner
Lily Ketchina – Creative Project Manager
Anna Shimonogova – Producer
Lea Saliba – Graphic Designer
Manar Munjed – Arabic Copywriter, Associate Creative Director
DONE Creative Company:
Dmitry Semenov – Creative Director
Alexander Alhimenkov – Creative Director
