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Anup Oommen
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Qatar’s Msheireb, BLJ Worldwide reveal success of ‘Heritage Meets Innovation’ campaign

Anup Oommen
posted on

Over the past 12 months, Msheireb Properties saw commercial occupancy grow to 94 per cent, the Zulal destinations achieved more than 95 per cent guest satisfaction, and museums saw 35 per cent increased visitors.

Msheireb Properties' Msheireb Downtown Doha district.Msheireb Properties' Msheireb Downtown Doha district.

Msheireb Properties, a leading sustainable real estate developer in Qatar, has revealed details about its ‘Where Heritage Meets Innovation’ campaign.
Msheireb Properties challenged its Doha-based PR agency, BLJ Worldwide, to shift public perception from that of a traditional developer to a visionary creator of lifestyle ecosystems, while driving occupancy, footfall and commercial uptake across its portfolio.
With less than 5 per cent of the budget spent on paid media, the campaign focused on strategic storytelling, high-profile events, and owned platforms.
Drawing on Msheireb’s unique fusion of Qatari tradition and modern technology, the team developed the overarching theme ‘Where Heritage M


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Tags:BLJ Worldwidecommercial performancecreative design hubcultural museumsDDDDohaDoha Design DistrictEchoes of InnocencefootfallHafiz Ali AbdullaHatim AboussidHeritage Meets InnovationMDDmedia coverageMsheirebMsheireb Downtown DohaMsheireb MuseumMsheireb PropertiesQatarSidra Cafe SeriesstorytellingZulalZulal Wellness Resort
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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