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Campaign Middle East
العربية
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Shantelle Nagarajan
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PUMA reintroduces Mostro collection with influencer collabs, activation

Shantelle Nagarajan
posted on

PUMA's Mostro is back with an immersive activation and an urban-style influencer campaign in the Middle East.

MostroStills from the Mostroverse influencer campaign.

PUMA Middle East has reintroduced its Mostro sneaker not with nostalgia, but a statement. The brand’s latest campaign, Mostroverse, is a cultural manifesto that aims to be less about product and more about people.

Inspired by creativity, personal expression and identity, the campaign gives centre stage to a new wave of regional creatives in an effort to redefine what it means to be seen.

With social videos directed by Palestinian-Jordanian photographer Omar Sha3, produced by Dubai-based ECHO Agency and creatively conceptualised by M+C Saatchi Group Middle East, the launch was further supported with an in-person activation at Dubai’s Mall of the Emirates.

“Drawing from underground and


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Tags:activationECHO AgencyInfluencer campaignlaunchM+C Saatchi Group Middle EastMostroMostroversePumapuma middle eastsocial mediaThe Work
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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