PUMA, in collaboration with M&C Saatchi Middle East, has launched its ‘Play The City’ initiative to celebrate the unsung heroes of street cricket across the region, connect with hyper-local communities, and highlight the passion of those who play the game of cricket outside the spotlight.
The “Play The City” initiative aims to empower grassroots talent and showcase the cultural significance of street cricket in the UAE.
Despite the sport’s immense popularity, many players in the community struggle to find accessible spaces to play. Recognising this, M&C Saatchi Middle East and PUMA aimed to shine a light on street cricket by making it accessible to everyone and celebrating the passion of pl
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