Yahia Adel Z AlSharif, Head of Category at Arla Foods
What inspired Puck to initiate the ‘Selfless Shelves’ campaign?
The campaign can be traced back to our earlier initiative, ‘Your Creativity, Endless Possibilities.’
While the initial campaign aimed to introduce consumers to creative and sustainable upcycling practices using Puck glass jars, ‘Selfless Shelves’ represents a natural progression, extending our focus beyond environmental stewardship to encompass social and economic empowerment.
Inspired by our commitment to community and driven by the desire to make a tangible difference, we conceived the idea of
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