Luxury brands like Prada and Omniyat have taken over J1 Beach, Dubai’s premier beachfront destination, thanks to Publsh Group’s latest series of digital activations.
The creative communications holds exclusive digital media rights along the J1 strip, now home to a collection of 12 immersive digital screens with 17 display faces. The installations have transformed the location into a living gallery of luxury storytelling – blending design, digital innovation, and creativity to redefine how brands connect with ultra-affluent audiences.
The placements sit alongside some of Dubai’s hottest restaurants and beach clubs – including Baoli, Gigi, Gitano, Chouchou, Sirene by Gaia, and
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