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Google introduces AI Mode in Arabic

AI Mode sets out to be Google's most powerful AI search experience and is designed to understand what users are really asking for and help them find it, whether they are looking for products, planning a trip or exploring a new topic. 

Google has rolled out  AI Mode in Google Search in 36 new languages including Arabic, and over 200 countries and territories total.

Google has rolled out  AI Mode in Google Search in 36 new languages including Arabic, and over 200 countries and territories total.

AI Mode sets out to be Google’s most powerful AI search experience and is designed to understand what users are really asking for and help them find it, whether they are looking for products, planning a trip or exploring a new topic.

Thanks to Gemini 2.5’s advanced reasoning, thinking and multimodal capabilities, AI Mode can now help with even the toughest of questions, and can even go deeper through follow up questions.

For example, users can now ask questions like: “I’m looking to understand different coffee brewing methods. Make a table comparing the differences in taste, ease of use and equipment needed.” And even follow up with: “what’s the best grind size for each method”.

Users can also type, talk, snap a photo, or upload an image to continue searching. AI mode will appear as a tab on the Search results page and in the Google app for Android and iOS.

AI Mode in English first launched in the Middle East & North Africa last August. Insights from countries where AI Mode is already live globally show that early users are asking questions two or three times the length of traditional search queries.

The tool uses our query fan-out technique, breaking down your question into subtopics and issuing a multitude of queries simultaneously on your behalf. This allows Search to dive even deeper into the web, helping discover even more of what the web has to offer and find incredible, hyper-relevant content that matches questions.

Taking AI Overviews, for example, google found that when people use them, they visit a greater diversity of websites when researching complex questions. These clicks are also higher quality, meaning users are more engaged once they land on a site.

the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together to offer insights on the latest trends and pressing topics, highlighting how brands and agencies build emotional connections through relevance, authenticity and storytelling. Alongside her daily reportage, she is tasked with the brand’s social media presence, which includes producing and editing reels, interviews and behind-the-scenes footage for Campaign’s digital platforms.