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posted on Nov. 07, 2025 at 9:45 amNov 7, 2025

Publsh Group unveils SOLAYA by MERAAS campaign at J1 Beach

posted on Nov. 07, 2025 at 9:45 amNov 7, 2025

Creative communications agency Publsh Group holds exclusive digital media rights along the J1 beachfront, where 12 large-format screens and 17 display faces frame the shoreline.

Publsh Group has unveiled the latest campaign for SOLAYA, a private collection by MERAAS, which is the latest ultra-luxury brand to take over Dubai’s J1 Beach. This reinforces the destination’s growing reputation as one of the city’s most prestigious addresses for digital storytelling.

Following the success of the Prada Beauty campaign, SOLAYA joins some elite brands to advertise across Publsh’s exclusive digital network. This marks another milestone in agency’s mission to redefine how luxury brands show up in the region.

For Publsh, the campaign highlights a continued alignment with some of the world’s most aspirational names. The creative communications agency holds exclusive digi

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Tags:beachfront destinations creativity digital billboards Digital out-of-home digital screens Digital Storytelling DOOH Dubai influence J1 Beach Kushal Desai Lifestyle Meraaas Prada beauty premium luxury Publsh Group Sagar Chotrani SOLAYA

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.