From left, Rohit Mathew, Publicis Sapient’s Head of Financial Services, MENA and International Banking, and Oliver Reppel, Publicis Sapient’s Head of Financial Services, MENA and International Banking.Digital business transformation company Publicis Sapient, a part of Publicis Groupe Middle East, has appointed Oliver Reppel and Rohit Mathew as Co-Heads of Financial Services for the MENA region.
Based in Dubai, Reppel and Mathew will work closely with clients across the Middle East to identify their business challenges and opportunities.
By leveraging Publicis Sapient’s SPEED – strategy, product, experience, engineering, and data and AI – capabilities, deep portfolio of AI tools and platforms, and regional and industry expertise, they will help clients develop and deliver transformative strategies and navigate their digital business transformation journeys in the financial services and international banking sector.
David Murphy, Executive Vice President, Head of Financial Services International, Publicis Sapient, said, “The Middle East’s financial services sector is undergoing significant digital business transformation, presenting immense opportunities for advancement, including embracing emerging technologies such as generative AI, and increased investment and partnerships between financial institutions and technology providers.”
Murphy added, “Publicis Sapient continues to expand its footprint in the region and I’m excited to work alongside Oliver and Rohit to shape the future of financial services and banking in this dynamic market.”
Reppel joins from Accenture, where he led the financial services business in the Middle East. He brings more than 24 years of experience in financial services, specifically within the domains of retail, corporate and investment banking along with central banks and payments.
Mathew also joins from Accenture as Middle East Banking Lead, where he led a large portfolio of financial services clients. Prior to that, he worked at KPMG within the management consulting team focused on financial services in the Middle East. Rohit brings more than 19 years of experience in financial services across both the public and private sectors in the Middle East.
“I’m thrilled to join Publicis Sapient and be part of a team that’s leading the charge in the AI-driven digital business transformation marketplace,” said Reppel. “Together with Rohit and the entire team, we will build upon the company’s strong financial services foundation in MENA and drive forward strategic, value-focused initiatives that will help accelerate client growth and success.”
Mathew said, “I’m looking forward to co-leading Publicis Sapient’s financial services practice in MENA at such a pivotal time for the industry driven by rapid digitalisation and technological integration, economic diversification initiatives and regulatory support for innovation. I look forward to leveraging the company’s unique SPEED capabilities to create seamless, technology-driven financial solutions for our clients.”
Publicis Sapient works with financial services clients in the Middle East on AI-powered digital business transformation, leading pivotal initiatives to help modernise corporate, commercial and Islamic banking institutions.
Publicis Sapient is helping institutions across the Middle East and North Africa, discover new areas of business growth and innovate new customer experiences, incorporating leading-edge technologies such as generative AI.
