Publicis Media Middle East has announced a strategic partnership with Living Room MENA, a creative tech and experiential agency, to integrate data-led media with experiential marketing.
The collaboration will focus on aligning performance-driven strategy with creative activations, offering brands new ways to engage audiences through measurable and meaningful touchpoints. The joint approach combines Publicis Media’s capabilities in media, data and audience insight with Living Room’s expertise in immersive brand experiences.
“In today’s fast-changing landscape, it’s no longer just about reaching audiences – it’s about engaging them in meaningful ways,” said Tony Wazen, CEO
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