Production house Liwa Content.Driven’s founder and executive producer Sagar Rege shares a snapshot of the current trends, opportunities and challenges in the regional production industry, touching upon the topics such as the adoption of sophisticated production techniques, localisation of content production and maintaining competitiveness in the industry.
How has the adoption of more sophisticated production techniques impacted client expectations and your work in 2024?
As the demand for content intensifies, production needs to be approached with efficiency and agility with a lens of what’s doable in defined timelines. Early collaboration with agencies and clients allows us to accurately
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