Zahir Mirza, Executive Creative Director, C2 CommsCampaign Middle East features a Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.
This review of our ‘Works’ from January is by Zahir Mirza, Executive Creative Director, C2 Comms.
Sleepzone: In-Snore Coupons
Discount coupons don’t necessarily scream ‘wohooo, give me that brief’. Because more often than not they are pitched with the same run-of-the-mill mechanics. That’s why the idea of thesnoremeter.com site immediately jumps out. It rewards a natural human behaviour. That said, it does beg the question of whether consumers can game the system? After all, you do wan
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